Marketing automation that grows revenue.
not just workflows.
Manual follow-ups don't scale. Every lead not emailed within an hour, every abandoned cart that goes cold, every customer who never gets a birthday offer — that's revenue quietly leaking out. Clarvity builds the email flows, WhatsApp sequences, CRM workflows, and lead-scoring rules that turn one-time visitors into repeat customers, on autopilot.
Every flow. every channel.
Clarvity implements the full marketing automation stack — from the welcome sequence a new subscriber gets in minute one, to the win-back campaign a lapsed customer receives six months later. Email, SMS, WhatsApp, and CRM data all wired together and reporting to one dashboard.
Email Marketing Flows
Welcome, nurture, abandoned cart, post-purchase, win-back, and re-engagement sequences — built to trigger on behaviour, not calendar.
CRM & Workflow Automation
HubSpot, ActiveCampaign, Zoho, Klaviyo, Salesforce — set up, integrated, and wired to trigger the right action at the right moment.
Lead Scoring & Segmentation
Score leads by behaviour and fit, tag them by interest and stage, and route the hottest ones to sales the moment they're ready.
Marketing-Sales Handoff
Auto-notify sales when leads hit a threshold, auto-create deals, route calendar bookings — no more leads sitting in a spreadsheet for two days.
Multi-Channel Orchestration
Email + WhatsApp Business + SMS + push, orchestrated so each channel picks up where the last one left off — never annoying, always relevant.
Analytics & Attribution
Track every touchpoint back to revenue — first-touch, last-touch, multi-touch — so you know which flows earn their keep.
What is marketing automation?
Marketing automation is the use of software to automate repetitive marketing tasks — sending emails, segmenting audiences, scoring leads, routing them to sales, tracking behaviour, and running personalised campaigns at scale. Instead of manually sending welcome emails or following up with leads one by one, automation handles it based on rules and triggers you set up once.
For most Indian businesses, the honest problem isn't lead generation — it's lead leakage. Leads come in, sit in a spreadsheet or unmonitored inbox, and go cold within 48 hours. Customers buy once and never hear from you again. Cart abandoners get exactly zero follow-up. Every one of these leaks costs revenue you already paid to acquire.
Marketing automation closes those leaks. A welcome flow that fires the moment someone joins your list. A cart-recovery sequence that triggers 30 minutes after abandonment. A win-back campaign that re-engages lapsed customers 90 days after their last purchase. Each flow, once built, runs indefinitely — generating revenue while you sleep.
How Clarvity builds and runs a marketing automation stack.
Every engagement follows the same four-stage arc — audit, build, launch, optimise — but the platform choice, flow depth, and integration scope are custom to your business, buyer journey, and stack. Weekly check-ins during build, monthly reports after launch, no black-box "trust us, it's working" reporting.
Audit & map
Existing flows reviewed, leaks identified, buyer journey mapped, priority sequences agreed — before any tool gets picked.
Choose stack & build
Platform selected on fit not commission, lists cleaned and migrated, integrations wired, flows built on staging.
Launch flows
Welcome, nurture, cart, and retention sequences launched with proper testing — small audience first, then rolled out fully.
Optimise & scale
A/B tests on subject lines, timing, content, and CTAs — monthly reports tying flow performance back to revenue.
Every engagement includes.
Full stack build. Platform-agnostic setup. You own everything.
No platform lock-in, no reseller markups on software — you buy the tool direct, we build inside it.
- Full automation audit and buyer-journey map
- Platform selection and setup (HubSpot, ActiveCampaign, Zoho, Klaviyo, etc.)
- Email deliverability setup (SPF, DKIM, DMARC records)
- Contact list migration and hygiene cleanup
- Segmentation architecture, tags, and lifecycle stages
- Lead scoring rules and behaviour triggers
- 5-7 core automation flows built and tested
- WhatsApp Business and SMS integration (where relevant)
- Marketing-to-sales handoff automation and notifications
- A/B testing framework for subject lines, timing, and content
- Monthly performance reports tied to revenue attribution
- Documentation and training for your in-house team
Marketing automation, answered plainly.
What is marketing automation?
Marketing automation is the use of software to automate repetitive marketing tasks — sending emails, segmenting audiences, scoring leads, routing them to sales, tracking behaviour, and running personalised campaigns at scale. Instead of manually sending welcome emails or following up with leads one by one, automation handles it based on rules and triggers you set up once. Common platforms include HubSpot, ActiveCampaign, Zoho, Klaviyo, and Salesforce Marketing Cloud.
How much does marketing automation cost in India?
There are two costs. First, the software subscription — starter platforms like MailerLite or Zoho start at ₹800-₹4,000/month, mid-market tools like HubSpot and ActiveCampaign range ₹5,000-₹50,000/month, and enterprise stacks like Marketo or Salesforce Marketing Cloud run ₹50,000-₹5,00,000+/month. Second, the setup and management fees — typically ₹50,000-₹3,00,000 one-time for setup and ₹25,000-₹1,50,000/month for ongoing management. Clarvity always recommends the smallest platform that fits your goals, not the most expensive.
Which marketing automation platform should I use?
It depends on your business type and stack. E-commerce brands typically use Klaviyo, Omnisend, or Shopify Email. D2C and SMBs often work best with ActiveCampaign or MailerLite. B2B services and mid-market companies usually land on HubSpot or Zoho — HubSpot for stronger CRM and sales alignment, Zoho for cost efficiency and Indian pricing. Enterprises with complex needs typically go with Marketo, Pardot, or Salesforce Marketing Cloud. Clarvity is platform-agnostic and recommends based on fit, not commission.
How long does it take to set up marketing automation?
A basic automation setup (one platform, list migration, 2-3 core flows) typically takes 2-3 weeks. A full-service implementation with a chosen platform, 5-7 automation flows (welcome, nurture, cart abandonment, re-engagement, post-purchase), lead scoring, and sales handoff usually takes 6-8 weeks. Enterprise implementations with custom integrations, multi-brand setups, or ERP-CRM connectivity can take 3-6 months.
Is marketing automation just email marketing?
No — email is one channel within marketing automation, not the whole discipline. Modern automation covers multi-channel orchestration: email, SMS, WhatsApp Business (huge in India), push notifications, in-app messages, and paid retargeting audiences. It also covers lead scoring, contact segmentation, CRM data syncing, sales notifications, lifecycle stage tracking, and revenue attribution. Email is the starting point most brands know about, but the real ROI comes from connecting every channel.
Do I need a CRM before starting marketing automation?
Not necessarily — most modern automation platforms (HubSpot, ActiveCampaign, Zoho) include CRM functionality out of the box, so you can start with an all-in-one tool. If you already run Salesforce, Freshsales, or another CRM, Clarvity integrates the automation platform with your existing CRM so contact records, deal stages, and sales activity stay in sync. What matters is that leads flow cleanly between marketing and sales, not which specific tool holds them.
Ready to stop leaving revenue in an unopened inbox?
Book a 30-minute automation audit. We'll review your current flows, surface the two or three biggest revenue leaks in your funnel, and tell you honestly whether Clarvity is the right fit — no pitch deck, no hard sell.
Book an automation audit
