Web optimisation done for conversion.
not just for green scores.

Website optimisation is the practice of improving a website's speed, performance, and conversion rate through technical improvements (Core Web Vitals, caching, code minification, asset optimisation, CDN setup), user experience improvements (mobile UX, checkout flow, page structure), and conversion rate improvements (A/B testing, funnel analysis, CTA testing). Well-optimised websites load faster, rank better in Google, convert more visitors, and deliver measurably better business outcomes than their unoptimised competitors.

Website optimisation costs in India vary by scope. A one-time speed optimisation (Core Web Vitals, caching, asset optimisation) typically costs ₹25,000-₹1,50,000 depending on site complexity. A conversion rate optimisation (CRO) project with A/B testing usually runs ₹50,000-₹3,00,000. Ongoing optimisation retainers with monthly testing and iterative improvements are ₹15,000-₹75,000/month. Enterprise engagements with performance monitoring, quarterly CRO sprints, and multi-site coverage run ₹1,50,000+ one-time plus ₹75,000+/month ongoing.

Core Web Vitals are Google's three primary user-experience metrics: Largest Contentful Paint (LCP) measures loading performance and should be under 2.5 seconds; Interaction to Next Paint (INP) measures responsiveness and should be under 200 milliseconds; Cumulative Layout Shift (CLS) measures visual stability and should be under 0.1. Google uses these as ranking signals, meaning sites that score well tend to rank higher than similar sites that score poorly. More importantly, sites hitting all three thresholds have measurably better user experience, higher engagement, and lower bounce rates.

Usually, yes — but honestly, not by itself. Speed and Core Web Vitals are ranking factors, but they are one of several hundred. A slow site that improves to fast typically sees ranking improvements over 2-4 months, especially on competitive keywords where all other content quality is similar. However, a fast site with weak content or poor E-E-A-T signals won't out-rank slower sites with stronger content. The right way to think about it is that optimisation removes speed as a ranking penalty and improves conversion on the traffic you already have — but it doesn't replace content strategy or link building.

Speed optimisation is technical work: making pages load faster through caching, image compression, code minification, CDN setup, database tuning, and Core Web Vitals improvements. Conversion rate optimisation (CRO) is behavioural work: analysing where visitors drop off in your funnel and testing changes to page layout, CTAs, copy, forms, and checkout flow to convert more of them into buyers. Both matter — a fast site with terrible UX still loses buyers, and a beautiful site that takes 8 seconds to load has already lost them before they see it. Clarvity handles both, in that order: speed first, then conversion.

Timelines depend on scope. A basic speed optimisation (image compression, caching, asset minification, CDN setup) typically takes 2-4 weeks. A comprehensive optimisation including Core Web Vitals, database tuning, and mobile-specific improvements takes 6-8 weeks. CRO projects with proper A/B testing take 2-4 months per test cycle, because statistical significance requires enough traffic to test properly. Speed improvements are visible immediately after deployment; ranking and revenue improvements typically compound over the following 2-6 months.