Infographics that explain.
not just decorate.
Infographics make complex ideas simple and shareable — when they actually work. Most Indian businesses buy template infographics that look like everyone else's, with vague stats and no narrative. Clarvity designs infographics that are both visually distinctive and informationally rigorous: data visualisations, process flows, timeline infographics, comparison charts, social carousels — researched where needed, designed to stand out, exported for every channel.
Every type. every platform.
Infographics span six distinct categories, each solving a different information challenge. Clarvity designs all six with research support where it adds value.
Data Visualisation
Charts, graphs, dashboards — numbers made visually clear through proper encoding and hierarchy.
Process Flows
Step-by-step diagrams, workflow visualisations, decision trees — complex processes made scannable.
Statistical Infographics
Individual stats with context and visual weight — the format PR and marketing teams love.
Timeline Infographics
Chronological events, company history, project phases — time-based storytelling made visual.
Comparison Charts
Side-by-side analysis of options, products, approaches — the format buyers love for decision-making.
Social Carousel Infographics
Instagram, LinkedIn, Pinterest — platform-native carousel infographics designed for feed consumption.
What are infographics?
Infographics are visual representations of information, data, or knowledge designed to make complex topics quickly understandable and highly shareable. Good infographics make data visually clear, tell a story with structure, and are distinctively designed. Common types include data visualisations, process flows, statistical infographics, timeline infographics, comparison charts, and informational posters.
The mistake most Indian businesses make is buying template infographics from Canva or Visme and expecting them to perform like custom-designed ones. Template infographics look like template infographics — and audiences notice. Every template design has been used thousands of times by thousands of businesses; your brand becomes indistinguishable from theirs. Clarvity designs infographics from scratch with your brand's visual language, data, and story — so what you share stands out rather than blending in.
The other mistake is treating infographic design as decoration layered on data. The structure of the infographic — what data to show, in what order, with what hierarchy — is 70% of its success; the visual design is the remaining 30%. A beautifully-designed infographic with weak information architecture confuses readers; a plainly-designed one with sharp architecture informs them. Clarvity scopes the data and structure before design starts — chart selection, hierarchy, narrative arc — so the design serves the information rather than overwhelming it.
How Clarvity runs an infographic project.
Every infographic follows the same four-stage arc — data, structure, design, export. Research included where it adds value.
Data & research
Data gathering, source verification, analysis — what to show, what to cut, what story the data tells.
Structure & chart selection
Information architecture, chart type selection, hierarchy, narrative flow — approved before design starts.
Design & refine
Visual language, custom illustration, typography, data visualisation — distinctive, not templated.
Export & distribute
Multi-format exports (web, print, social carousels, PDF, interactive variants if scoped).
Every infographic project includes.
Research-backed. Custom-designed. Multi-format.
Scratch-designed with your brand. Multi-format exports for web, print, social. Data verified and sourced.
- Data gathering and source verification (if scoped)
- Information architecture and chart selection
- Approved outline before design starts
- Custom visual design (not templates)
- Custom illustration or iconography
- 2-3 revision rounds
- Web-optimised PNG/SVG for your site
- Social carousel variants (Instagram, LinkedIn, Pinterest)
- Print-ready PDF (CMYK, 300dpi)
- Source files (AI, Figma)
- SEO-optimised alt text and descriptions for web use
- Distribution guidance (where to publish for max reach)
Infographics, answered plainly.
What are infographics?
Infographics are visual representations of information, data, or knowledge designed to make complex topics quickly understandable and highly shareable. Good infographics balance three jobs: making data visually clear (chart selection, hierarchy, visual encoding), telling a story with structure (information flow, narrative arc, scannable sections), and being distinctively designed (so they stand out from the thousands of template-driven infographics flooding the internet). Common infographic types include data visualisations (charts and graphs), process flows (step-by-step diagrams), statistical infographics (stats with context), timeline infographics (chronological events), comparison charts (side-by-side analysis), and informational posters (educational content).
How much do infographics cost in India?
Infographic costs in India scale with data complexity, design depth, and whether research is included. Basic single infographic (your data, simple design): ₹5,000-₹25,000. Standard custom infographics (data visualisation + design + revisions): ₹20,000-₹1,00,000. Enterprise or research-led infographics (original data analysis, deep visual systems, interactive variants): ₹75,000-₹5,00,000+. Infographic series (5-10 related pieces with shared visual language): ₹75,000-₹5,00,000 depending on depth. Monthly infographic retainers for brands with regular data-storytelling needs (reports, newsletters, social content): ₹30,000-₹3,00,000/month.
What types of infographics do you design?
Every major infographic category. Data visualisations: charts, graphs, dashboards, data-driven posters where numbers are the subject. Process flows: step-by-step diagrams, workflow visualisations, decision trees. Statistical infographics: individual stats presented with context and visual weight (common for marketing and PR). Timeline infographics: chronological events, company history, project phases. Comparison charts: side-by-side analysis of options, products, approaches. Hierarchical infographics: org charts, taxonomies, tree structures. Geographic infographics: maps with data overlays, regional analysis. Educational infographics: explainers for complex concepts, how-things-work diagrams. Social-sharing infographics: Instagram/LinkedIn carousels optimised for feed consumption.
Do you handle the data research or just design?
Both are available. Design-only engagements take your existing data, insights, or research and transform it visually — appropriate when your team has the data but needs it designed. Research-and-design engagements include data gathering, source verification, analysis, insight development, and visual design — appropriate when you want original research visualised rather than existing data presented. For enterprise clients wanting original research infographics for PR or thought leadership (industry reports, trend analysis, state-of-the-market studies), research-led engagements can also include survey design, data collection coordination, and statistical analysis. Honest note: original research adds significant cost but also significantly higher PR and SEO value because the data is uniquely yours.
Do you design infographics for social media sharing?
Yes — social-optimised infographics are one of the fastest-growing types of infographic work. These are not just resized versions of standard infographics; they're designed from scratch for how people consume content on specific platforms. Instagram carousel infographics: 8-10 slides, square or 4:5 aspect ratio, legible on phone, structured for swipe-through narrative. LinkedIn carousel infographics: 10-12 slides, document aspect ratio, built for professional feed scrolling. Pinterest infographics: tall vertical format (2:3 or 1:2.1), SEO-optimised with keyword-rich alt text and descriptions. Twitter/X infographics: single-image or thread-breakdown format. Each platform has distinct conventions — we design per platform, not one-size-fits-all.
How long does infographic design take?
Single standard infographic: 1-2 weeks for design-only, 2-4 weeks if research is included. Social carousel infographics (8-10 slides): 1-2 weeks. Infographic series (5-10 related pieces): 3-6 weeks because of shared visual system development and consistency across pieces. Enterprise or research-led infographics: 4-10 weeks because of data gathering, analysis, and iterative review. Rush turnarounds (3-5 business days for a standard infographic) are available at 40-60% premium. For infographics tied to specific publication dates (industry reports, campaign launches), we recommend starting 6-8 weeks before launch to allow for proper research, design iteration, and executive review.
Ready for infographics that stand out?
Book a 30-minute infographic scoping call. Tell us the data, the audience, the distribution channel. We'll propose format, structure, scope, timeline, and honest pricing — no pitch deck, no hard sell.
Book an infographic scoping call