Technical SEO done in the code.
not just in the checklist.
Technical SEO is invisible to buyers — but it decides whether Google can crawl your site, render your JavaScript, index your pages, and understand your content. Get it wrong and no amount of content or backlinks compensates. Get it right and everything else compounds. Clarvity does technical SEO the way it should be done: full crawls, log analysis, JavaScript rendering audits, schema, sitemaps, internal linking architecture — not just a Screaming Frog run with a summary email.
Every layer. every crawler signal.
Technical SEO happens in layers — crawlability, rendering, architecture, performance, schema, and log-verified behaviour. Skip any layer and the others cap out. Clarvity covers all six, in the order Google actually processes them.
Crawlability & Indexing
Robots.txt, XML sitemaps, canonical tags, noindex directives — Google can actually crawl and index what matters, ignore what doesn't.
JavaScript & Rendering
Client-side render issues, hydration problems, dynamic content invisible to Google — audited with real render tests, not assumptions.
Architecture & Internal Linking
URL structure, crawl depth, internal link equity flow — routing authority to the pages that need to rank, killing crawl budget waste.
Core Web Vitals & Speed
LCP, INP, CLS — measured on real conditions, fixed at the technical layer (server, code, assets), not just cached and hoped.
Schema & Structured Data
JSON-LD implementation for every relevant page type, validated with Google's Rich Results Test, monitored for future breakage.
Log File Analysis
What Googlebot actually does on your site — real crawl patterns, not what Search Console guesses about them. Reveals crawl budget waste instantly.
What is technical SEO?
Technical SEO is the practice of optimising the technical foundations of a website — crawlability, indexability, site architecture, URL structure, page speed, mobile responsiveness, JavaScript rendering, schema markup, XML sitemaps, robots.txt, canonical tags, HTTPS, hreflang for multi-language sites, and Core Web Vitals — so search engines can efficiently discover, understand, and rank the content on your site. Unlike on-page SEO (individual page content) and off-page SEO (external signals), technical SEO fixes the underlying infrastructure that makes ranking possible in the first place.
The mistake most Indian businesses make is skipping technical SEO entirely and wondering why their content and backlinks aren't moving rankings. The answer is almost always the same: Google can't fully crawl the site, can't render the JavaScript, can't index half the pages, and can't understand the schema-free content. Content and backlinks are wasted spend on a site Google can't process properly. Technical SEO isn't optional; it's the foundation everything else sits on.
The other mistake is treating technical SEO as one-time setup. Sites change constantly — new pages, new plugins, new integrations, new redesigns — and each change is a chance for something to break silently. A canonical tag suddenly pointing to the wrong URL. An accidental noindex on a key category page. A JavaScript update that stops Google from rendering critical content. Technical SEO is a foundation you build once and maintain continuously — because the foundation itself shifts every time you edit the house on top of it.
How Clarvity runs a technical SEO engagement.
Every engagement follows the same four-stage arc — audit, prioritise, implement, verify — but the tools, depth, and remediation approach are tuned to your platform, tech stack, and scale. Every finding backed by data; every fix verified against re-crawls and Search Console.
Full technical audit
Screaming Frog crawl, log file analysis, Search Console deep dive, render testing — every layer covered, findings documented.
Prioritise & document
Issues ranked by ranking impact and implementation effort, written remediation plan — clear on what to fix first and why.
Implement fixes
Development work, migrations, redirects, schema, sitemap fixes — done on staging first, verified before pushing to live.
Verify & monitor
Post-fix re-crawl, Search Console verification, ongoing monitoring, quarterly re-audits — because sites change and issues resurface.
Every engagement includes.
Full crawl. Log-verified findings. Fixes shipped and verified.
Every finding backed by real crawl and log data. Every fix verified with a re-crawl and Search Console check. No hand-waving.
- Full Screaming Frog site crawl (up to 500,000 URLs)
- Log file analysis (Googlebot behavior on your site)
- Google Search Console audit (all reports, all views)
- Robots.txt review and optimisation
- XML sitemap audit and rebuild where needed
- Canonical tag review and correction across the site
- JavaScript rendering audit (Rich Results Test + manual)
- Site architecture and crawl depth analysis
- Internal link equity flow mapping
- URL structure and redirect chain cleanup
- Structured data (JSON-LD) validation and correction
- Post-implementation verification and monitoring setup
Technical SEO, answered plainly.
What is technical SEO?
Technical SEO is the practice of optimising the technical foundations of a website — including crawlability, indexability, site architecture, URL structure, page speed, mobile responsiveness, JavaScript rendering, schema markup, XML sitemaps, robots.txt, canonical tags, HTTPS/security, hreflang for multi-language sites, and Core Web Vitals — so search engines can efficiently discover, understand, and rank the content on your site. Unlike on-page SEO (individual page content) and off-page SEO (external signals), technical SEO fixes the underlying infrastructure that makes ranking possible in the first place.
How much does technical SEO cost in India?
Technical SEO costs in India scale with site size, technology stack, and issue depth. A basic technical SEO audit for a small business site (up to 500 URLs, WordPress or similar) typically costs ₹25,000-₹75,000. Standard mid-market audits with implementation of fixes (5,000-50,000 URLs, some JavaScript rendering, schema work) run ₹75,000-₹3,00,000. Enterprise technical SEO for large sites, JavaScript-heavy applications, multi-language setups, or e-commerce with 100,000+ URLs runs ₹3,00,000-₹10,00,000+. Ongoing technical monitoring retainers are ₹15,000-₹75,000/month. Standalone log file analysis projects cost ₹30,000-₹1,50,000.
What are the most common technical SEO issues?
The most common technical SEO issues on Indian business sites, in order of frequency: incorrect or missing canonical tags causing duplicate content confusion; XML sitemaps that don't match the actual site structure or include non-indexable URLs; broken internal linking with excessive redirect chains; crawl budget waste from parameter-heavy URLs (especially on WooCommerce and Shopify stores); JavaScript rendering issues where Google can't see key content; missing or malformed structured data; slow Core Web Vitals; robots.txt files accidentally blocking important pages; and poor site architecture that buries key pages 5+ clicks from the homepage. Any one of these can be silently limiting your ranking potential.
Do JavaScript sites (React, Vue, Next.js) have technical SEO problems?
Yes, more than most agencies realise. Google can render JavaScript, but rendering is a separate, slower, and less reliable process than crawling HTML — which means JS-heavy sites frequently have content that Google either doesn't see, sees inconsistently, or takes weeks longer to index. Common issues: client-side-only rendering (CSR) hiding critical content, missing server-side or static-site rendering fallbacks, hydration mismatches, delayed content injection after page load, dynamic meta tags that Google reads before they update, and React Router setups that don't produce clean URLs. Clarvity audits JS sites with Google's Rich Results Test, URL Inspection, and manual rendering verification — because assuming 'Google handles it' loses rankings.
How often should I do a technical SEO audit?
For most business sites, a full technical SEO audit every 6-12 months, combined with continuous lightweight monitoring for critical issues (indexing drops, Core Web Vitals regressions, broken canonicals). Sites making major changes — platform migrations, redesigns, URL structure shifts, adding new sections — need a fresh audit immediately before and after the change to catch issues while they're still fixable. E-commerce sites with high change velocity (new products, categories, sales pages) typically need quarterly deep audits because their surface area shifts constantly. Enterprise sites with 100,000+ URLs usually need continuous audit-and-fix cycles as an ongoing retainer.
Does technical SEO alone improve rankings?
Directly, only sometimes. Technical SEO's real value is that it removes ceilings — a site with technical issues has a hard limit on how well it can rank regardless of content quality or backlink profile. Fix technical foundations and the ceiling goes up dramatically; content and off-page work suddenly compound properly. On sites with severe technical issues (major indexation problems, JavaScript rendering failures, crawl budget waste), fixing them alone can lift rankings 20-40% within months. On sites with clean technical foundations, technical SEO is maintenance work that protects existing rankings, not a growth lever by itself. The right frame is: technical SEO makes everything else work.
Ready to find out what's silently limiting your rankings?
Book a 30-minute technical audit review. We'll run a Screaming Frog crawl on your site, cross-reference with Search Console, flag the two or three biggest technical issues holding you back, and tell you honestly whether Clarvity is the right fit — no pitch deck, no hard sell.
Book a technical audit