GPT search optimisation that gets you cited.
not just scraped.

GPT search optimisation (also called Generative Engine Optimisation, GEO, Answer Engine Optimisation, AEO, or AI Search Optimisation) is the practice of optimising a brand's content, authority signals, and structured data to appear in — and be cited by — AI-powered search assistants including ChatGPT Search, Perplexity, Claude, Google Gemini, and Google's AI Overviews. Unlike traditional SEO which optimises for ranking in blue-link search results, GPT search optimisation targets a different outcome: being included in the sources AI assistants use to generate their answers, and ideally being named as the brand of record when users ask AI for recommendations in your category.

GPT search optimisation costs in India are still stabilising because the discipline itself is less than two years old. A basic AI visibility audit plus remediation plan typically runs ₹30,000-₹1,00,000. Standard GEO retainers (ongoing content, schema, authority work, monthly AI citation reports) run ₹40,000-₹1,50,000/month. Enterprise or multi-vertical GEO engagements with original research content, entity optimisation across multiple databases, and multi-market monitoring run ₹1,50,000-₹5,00,000+/month. One-off entity presence and schema setup projects run ₹25,000-₹1,00,000. Honest note: anyone quoting fixed prices with guaranteed AI citation outcomes is overpromising — the field is evolving monthly and no agency has permanent playbooks.

Partially, and honestly. What we know works, because it maps to how large language models retrieve and cite sources: strong E-E-A-T signals (expertise, experience, authoritativeness, trust), consistent brand entity presence across authority databases (Wikipedia, Wikidata, Crunchbase), structured data at scale, content formatted for direct answers (Q&A, comparison tables, factual claims with attribution), and citation presence on sites AI assistants are known to crawl (Reddit, Quora, authority news, Wikipedia). What we don't know: exact weighting of these signals in each AI system, how quickly playbooks will shift, or whether tactics that work in October 2026 will work in October 2027. Anyone selling guaranteed AI citation results is lying — the honest answer is "these fundamentals compound; results are directional, not deterministic."

Traditional SEO targets ranking in blue-link results — the goal is appearing in positions 1-10 of a search engine result page so users click through to your site. GPT search optimisation targets citation — the goal is being used as a source by AI assistants when they generate answers, so your brand gets named and your content gets referenced even when the user never visits your site. The signals overlap heavily (both reward E-E-A-T, authority, schema, and quality content) but the measurement is different (AI citation presence vs organic rankings), the formats that work are different (AI prefers direct answers and comparison content over long essays), and the outcomes are different (traditional SEO drives visits; GEO drives brand mentions, consideration, and recommendations within AI conversations). Both matter in 2026 — neither replaces the other.

No, and anyone who guarantees that is selling you a story. AI systems like ChatGPT, Perplexity, Claude, and Gemini don't publish their source selection algorithms and change them regularly. What we can guarantee: a rigorous AI visibility baseline, a remediation plan grounded in the signals that evidence suggests matter (E-E-A-T, structured data, entity presence, authority citations), ongoing execution on those signals, monthly tracking of what AI assistants actually say about your brand, and honest commentary when something isn't working. What we can't guarantee: specific citation outcomes, timeline for first citation, or that any given tactic will continue to work six months from now. We'd rather be honest about uncertainty than sell certainty we can't deliver.

The honest framing is a two-part answer. If your traditional SEO is already strong — authority built, E-E-A-T solid, structured data in place, content quality high — then GEO work is a layered extension that compounds existing investment, with modest incremental cost. Start now. If your traditional SEO foundations are weak — thin content, no authority, no schema, no entity presence — spending on GEO before fixing the fundamentals is premature. The signals AI assistants weight most heavily are the same signals that already matter for Google: fix the foundation first, then layer GEO on top. For most Indian businesses, the right sequence is: six months of serious traditional SEO work → add GEO once the foundation holds. For businesses already at that foundation, GEO is urgent — AI search share is growing fast and early movers in each category get the compounding advantage.