Web development coded from scratch.
not stitched from plugins.
There's a moment in every growing business when off-the-shelf software runs out. The plugin that almost does what you need. The Shopify app that mostly works. The stack that mostly holds together — until the next platform update breaks it. Clarvity builds the alternative: proper custom web applications, coded from scratch, that fit your business logic exactly and hold up under real load — WordPress custom themes and plugins, WooCommerce customisation, Next.js and React SaaS platforms, Node.js backends, and third-party integrations.
Every layer. every stack.
Clarvity writes clean, maintainable code for the whole stack — frontend, backend, database, integrations. WordPress custom themes when off-the-shelf plugins won't scale. Custom applications when WordPress isn't the right tool. Backend APIs and third-party integrations for the logic that connects it all together.
Custom WordPress Themes & Plugins
Coded from scratch when page builders and pre-built plugins can't deliver the performance, security, or logic your project actually needs.
Custom Web Applications
SaaS products, portals, marketplaces, dashboards, calculators, configurators — on Next.js, React, Vue, or Astro depending on fit.
Backend & API Development
Node.js, Python, PHP APIs; database design (PostgreSQL, MongoDB, MySQL); authentication systems; scalable service architecture.
WooCommerce Customisation
Custom checkout flows, subscription systems, complex product logic, multi-vendor setups — WooCommerce pushed past its defaults.
Third-Party Integrations
CRM (HubSpot, Zoho, Salesforce), ERP (Tally, SAP), payment (Razorpay, Stripe), shipping (Shiprocket, Delhivery) — integrated properly.
Headless CMS & JAMstack
Decoupled architectures with WordPress, Sanity, Strapi, or Contentful as backend and Next.js or Astro on the frontend.
What is web development?
Web development is the practice of writing code that powers websites and web applications — frontend code (HTML, CSS, JavaScript, React, Vue, Next.js), backend code (Node.js, PHP, Python), databases (MySQL, PostgreSQL, MongoDB), APIs, authentication systems, third-party integrations, and hosting infrastructure. Web development spans from custom WordPress themes and plugins coded from scratch to fully custom SaaS applications, marketplaces, and business systems that off-the-shelf platforms can't handle.
The mistake most Indian businesses make is treating web development as "install WordPress, pick a theme, buy some plugins." That works — right up until the moment the business grows past what the plugins can do. Then the fixes start. Custom plugin to bridge two other plugins. Custom code snippet to override the theme. Custom workaround for a WooCommerce limitation. Six workarounds later, nobody remembers why anything works, updates break random things, and the whole stack is one plugin incompatibility away from a Sunday-night outage.
Custom web development is the alternative. Code written for your specific business logic, using proper version control, tested properly, documented properly, deployed properly. It costs more upfront than plugin duct tape. It costs less than plugin duct tape over 3 years — every time. The right time to invest is when off-the-shelf visibly can't scale to where you're going, not after three failed workarounds.
How Clarvity runs a web development engagement.
Every project follows the same four-stage arc — scope, prototype, build, deploy — but the technology stack, feature depth, and integration count are tuned to your project. Weekly demos during build, staging access throughout, code reviews on every merge, full source and documentation on handover.
Discovery & scoping
Business logic mapping, technical requirements, architecture decisions, tech stack recommendation, written spec before code starts.
Prototype & validate
Working prototype of the critical user flows, tested with real users, refined before scaling to full feature build.
Build & test
Iterative development, unit and integration tests, staging deployment, code reviews on every merge, weekly progress demos.
Deploy & maintain
Production deployment, monitoring setup, documentation, full source handover, bug-fix warranty for 30-90 days post-launch.
The right tool for the actual build.
Clarvity picks technologies based on project fit — not framework trend cycles. What follows is the core stack we work in most often, and the type of project each is genuinely good for.
WordPress
Custom Themes & Plugins
Coded from scratch (not Elementor) for content sites and traditional e-commerce where WordPress genuinely fits.
Next.js & React
Modern Web Applications
SaaS products, marketing sites needing bespoke UX, dashboards, portals — where React's ecosystem earns its complexity.
Vue & Nuxt
Alternative Frontend
When the team prefers Vue's ecosystem, or when Nuxt's conventions fit the project better than Next.js does.
Node.js & Express
Backend APIs
REST and GraphQL APIs, real-time features, authentication, integrations — for anything the frontend needs to talk to.
Python & Django
Data-Heavy Backends
For applications needing data processing, ML integrations, complex reporting, or when the team already speaks Python.
Astro
Content-Heavy Performance
For content sites, documentation, marketing pages needing near-instant load times and top-tier SEO.
Every project includes.
Clean code. Proper testing. You own everything.
Full source, credentials, documentation, deployment access — all handed over. No dependency on Clarvity to modify your code later.
- Full technical discovery and written requirements spec
- System architecture and technology stack recommendation
- Complete source code (clean, documented, maintainable)
- Version control (Git) with proper branching and commit history
- Unit tests and integration tests where they matter
- Staging and production environments
- CI/CD pipeline setup (GitHub Actions, Vercel, or similar)
- API documentation for anything the frontend calls
- Admin dashboards or CMS integrations as scoped
- Third-party integrations (payment, CRM, shipping, etc.)
- Deployment documentation and runbook
- Post-launch bug fix warranty (30-90 days depending on scope)
Web development, answered plainly.
What is web development?
Web development is the practice of writing code that powers websites and web applications — including frontend code (HTML, CSS, JavaScript, React, Vue, Next.js), backend code (Node.js, PHP, Python), databases (MySQL, PostgreSQL, MongoDB), APIs, authentication systems, third-party integrations, and hosting infrastructure. Web development spans from custom WordPress themes and plugins coded from scratch, to fully custom SaaS applications, marketplaces, and business systems that off-the-shelf platforms can't handle.
How much does web development cost in India?
Web development costs in India vary widely by scope and technology. Custom WordPress theme development typically costs ₹1,50,000-₹8,00,000. Custom WordPress plugin development runs ₹75,000-₹5,00,000. WooCommerce customisation projects (custom checkout flows, subscription logic, complex product setups) cost ₹2,00,000-₹10,00,000. Custom web applications on Next.js, React, or Vue start at ₹3,00,000 and go to ₹25,00,000+ for complex MVPs. Full SaaS platform development runs ₹5,00,000-₹50,00,000+. Backend and API development is ₹2,00,000-₹15,00,000. Hourly rates for extra work range ₹2,000-₹8,000/hour depending on seniority.
What is the difference between web design and web development?
Web design is the visual and UX work — wireframes, mockups, prototypes, design systems, typography, colour, layout — typically produced in Figma and delivered as visual specifications. Web development is the code implementation — writing the actual HTML, CSS, JavaScript, backend logic, databases, and integrations that turn a design into a working site or application. At Clarvity, most projects combine both under one team so there's no handoff friction. Web design engagements produce Figma files and design systems; web development engagements produce working code and running applications. Complex projects (SaaS platforms, marketplaces, custom applications) typically need both, coordinated by one team.
Do you code from scratch or use frameworks like WordPress?
Both, depending on what fits. Most business websites don't need a from-scratch build — WordPress with a custom-coded theme (not a page builder) delivers better ROI and easier long-term maintenance than a custom framework build for the same scope. Custom applications, SaaS products, marketplaces, and anything with unique business logic get built from scratch on Next.js, React, Vue, or Node.js because trying to force those into WordPress causes more technical debt than it saves. Clarvity's recommendation is based on the actual project needs — not a preference for looking sophisticated or a preference for shipping fast. Both matter, in that order.
What technologies do you use for custom development?
Clarvity's core stack: WordPress (custom themes, custom plugins, WooCommerce customisation) for content-heavy business sites and traditional e-commerce; Next.js and React for modern web applications, SaaS products, and marketing sites needing bespoke interactions; Vue and Nuxt as alternatives when the team prefers Vue's ecosystem; Astro for content-heavy sites needing extreme performance; Node.js, Express, and Fastify for backend APIs; Python and Django/FastAPI for data-heavy or ML-integrated backends; PostgreSQL and MongoDB for databases; Tailwind and shadcn/ui for design systems; and Cloudflare, Vercel, AWS, or DigitalOcean for hosting depending on scale.
Do you provide support after the site goes live?
Yes, in two ways. Every custom development project includes a bug fix warranty period (typically 30-90 days depending on project size) covering any code defects that emerge post-launch at no extra cost. For ongoing support — feature additions, updates, monitoring, security patches, performance optimisation — most clients move onto a Website Maintenance retainer, which handles routine care on a monthly cadence. Larger custom applications and SaaS platforms often need a dedicated ongoing development retainer rather than standard maintenance, scoped separately based on feature roadmap and change velocity.
Ready to stop stitching workarounds and start building the real thing?
Book a 30-minute technical scoping call. We'll review your current stack, map the business logic that off-the-shelf isn't handling, recommend a technology direction, and tell you honestly whether Clarvity is the right fit — no pitch deck, no hard sell.
Book a technical scoping call