Logos designed to last.
not just to launch.
Your logo appears on every email, invoice, business card, document, social post, pitch deck — millions of impressions over its lifetime. Most Indian businesses treat logo design as a one-time cheap task and end up redesigning three times. Clarvity treats logos as the foundation of brand identity: concept exploration, type and colour strategy, every format for every use case, usage guidelines. Not fifty variations of a template — three well-reasoned directions you can actually commit to.
Every concept. every format.
Logo design is six distinct phases of work, not one. Clarvity delivers all six — from strategic exploration through final file formats and usage guidelines.
Concept Exploration
3-5 distinct directions with strategic rationale — not fifty template variations.
Typography Strategy
Custom wordmarks or carefully-selected typefaces that carry brand personality.
Colour Strategy
Primary, secondary, accent — tested across backgrounds, print, screen, dark mode.
All File Formats
Vector (AI, EPS, SVG, PDF), raster (PNG, JPG), favicon, social avatars — every use case covered.
Usage Guidelines
Clear space, minimum size, acceptable backgrounds, misuse examples — so the logo stays consistent.
Monochrome Variants
Black-only, white-only, single-colour versions — for every print and single-colour application.
What is logo design?
Logo design is the practice of creating the primary visual identifier of a business — the mark, wordmark, or combination symbol that appears on every brand touchpoint. A proper logo design project involves concept exploration, typography selection, colour strategy, mark construction, format delivery for every use case, and usage guidelines.
The mistake most Indian businesses make is treating logo design as a buying decision rather than a strategic one. A ₹5,000 Fiverr logo and a ₹2,00,000 agency logo deliver the same file formats — but the strategic thinking, exploration depth, and long-term usability are fundamentally different. The cheap logo gets redesigned within 3 years; the thoughtful one lasts a decade. The real cost of a cheap logo isn't the price — it's the brand investment wasted when you redesign and start over.
The other mistake is approving the first logo that looks nice. Logos that work look right across every application, every size, every medium — not just on the designer's hero slide. Clarvity tests logos in context: on a business card, on a mobile app icon, as a favicon at 16px, on a billboard mock, in black-and-white print, against dark backgrounds, in social avatar crops. The logo that survives every test is the one worth committing to.
How Clarvity runs a logo project.
Every logo project follows the same four-stage arc — discover, explore, refine, deliver. Three well-reasoned directions beats fifty template variations. Testing in context before committing.
Discovery & brief
Brand questionnaire, competitor audit, audience understanding, positioning conversation — what the logo actually needs to communicate.
Concept exploration
3-5 distinct directions presented with rationale — not variations of one idea, genuinely different strategic approaches.
Refine & test
Selected direction refined across 2-3 revision rounds, tested in context (card, favicon, print, screen, mono).
Deliver all formats
Complete file set (vector, raster, favicon, social, mono), usage guidelines, source files, clear handover.
Every logo project includes.
Strategic. Format-complete. Usage-governed.
You own every file, every format, every source. No hostage files. No renewal fees.
- Brand discovery questionnaire and competitor audit
- 3-5 distinct conceptual directions with rationale
- 2-3 revision rounds on selected direction
- Vector files (AI, EPS, SVG, PDF)
- Raster files (PNG transparent, JPG, multiple sizes)
- Favicon and app icon files (16px to 512px)
- Social media profile variants (LinkedIn, Instagram, X, Facebook, YouTube)
- CMYK (print) and RGB (screen) variants
- Monochrome variants (black-only, white-only)
- Usage specification document (clear space, minimum size, misuse)
- Context mockups (business card, favicon, print, social)
- Full ownership of all source files
Logo design, answered plainly.
What is logo design?
Logo design is the practice of creating the primary visual identifier of a business — the mark, wordmark, or combination symbol that appears on every brand touchpoint. A proper logo design project involves concept exploration (10-30 directional sketches), typography selection, colour strategy, mark construction, format delivery for every use case (vector SVG/AI/EPS, raster PNG/JPG, favicon, social avatars, print CMYK, screen RGB), and usage guidelines. Unlike generic 'logo creators' or templated marketplace designs, professional logo design starts with brand understanding and ends with a system that works across every medium.
How much does logo design cost in India?
Logo design costs in India range widely by designer experience and scope. Freelancer or template-based logos: ₹1,000-₹10,000 (often template-driven, limited revisions, minimal strategy). Standard professional logo design: ₹25,000-₹1,00,000 (concept exploration, 2-3 directions, revisions, format delivery, basic usage guide). Enterprise or brand-focused logo work: ₹1,00,000-₹5,00,000+ (deep brand strategy, extensive exploration, multi-stakeholder review, full brand identity integration, comprehensive guidelines). Rush turnarounds and brand overhauls run higher. Honest note: a ₹5,000 logo and a ₹2,00,000 logo differ not in file format but in strategic thinking, exploration depth, and long-term usability.
How many logo concepts and revisions do you provide?
Clarvity's standard logo engagement includes 3-5 distinct conceptual directions (not variations of one idea), presented with rationale explaining the strategic logic behind each. After direction selection, we provide 2-3 revision rounds within that direction to refine the chosen concept. Enterprise projects include additional exploration (6-10 directions) and more revision rounds. We don't do 50-logo buffet showings — that model treats logo design as decoration rather than strategy. Three well-reasoned directions beats fifty variations of the same template, every time.
What file formats do I get with my logo?
Every Clarvity logo project delivers the complete format set required for professional use: vector files (AI, EPS, SVG, PDF) for scaling to any size without quality loss; high-resolution raster files (PNG with transparent background, JPG with white background) at multiple sizes; favicon and app icon files (16px, 32px, 180px, 512px); social media profile variants sized for LinkedIn, Instagram, X, Facebook, YouTube; print-ready files in CMYK; screen-optimised files in RGB; monochrome versions (black-only, white-only) for single-colour applications; and a usage specification document covering clear space, minimum size, acceptable background colours, and misuse examples.
How long does a logo design project take?
Standard logo projects run 3-5 weeks: week 1 for discovery, brand questionnaire, and competitor research; weeks 2-3 for concept exploration and initial direction presentation; weeks 3-4 for revisions and refinement on the selected direction; week 5 for finalisation, format delivery, and guidelines. Rush turnarounds of 1-2 weeks are possible with 40-60% premium pricing. Enterprise rebrand projects with multi-stakeholder approval cycles typically run 6-10 weeks. Honest note: logos designed in 48 hours look like logos designed in 48 hours. The best logo designers compress discovery and format production, never concept exploration.
Do you provide full brand identity along with the logo?
We provide full brand identity as a separate (larger) scope. Logo design is one piece of brand identity; brand identity also includes typography system, colour palette, iconography style, photography direction, voice and tone, pattern library, and application design across business cards, letterheads, decks, websites, and social templates. Many clients start with logo design and expand into full brand identity once the logo is set. For projects where brand identity needs to be built from scratch alongside the logo, we scope them together — it's typically 3-5x the cost of logo-only but produces a system that stays coherent across every application. See our Brand Identity service page for the full scope.
Ready for a logo built to last a decade?
Book a 30-minute logo scoping call. Walk us through your business, your current logo (if any), and your scale ambitions. We'll propose scope, timeline, price — and tell you honestly whether a logo refresh or full brand identity is the right move. No pitch deck, no hard sell.
Book a logo scoping call