Google & Meta Ads managed for revenue.
not impressions.
Most paid ad budgets get burnt on the wrong keywords, the wrong audiences, and landing pages that aren't ready to convert. Clarvity runs Google and Meta Ads campaigns with weekly optimisation, tight audience targeting, and landing pages built to close — reporting on ROAS and CAC, not vanity metrics like impressions and reach.
Every ad platform. every campaign type.
Clarvity manages every campaign type across Google and Meta — search, display, video, shopping, feed, reels, and retargeting. You get one agency, one strategy, and one coordinated account across all your paid channels.
Google Search Ads
Text ads that capture buyers actively searching for what you sell — the highest-intent traffic on the internet.
Display & YouTube Ads
Banner ads across the Google Display Network and video ads on YouTube — for awareness, storytelling, and demand generation.
Shopping & Performance Max
Product listing ads and Google's AI-driven cross-channel format — engineered for e-commerce ROAS at scale.
Meta Feed & Reels Ads
Facebook and Instagram campaigns across Feed, Stories, and Reels — tuned for interest-based targeting and creator-style creative.
Retargeting Campaigns
Bring back visitors who bounced without converting — across Meta, Google Display, and YouTube — often the highest-ROAS channel in the mix.
Landing Page & CRO
A brilliant ad wasted on a broken page is money in the bin. We design and A/B test the landing page too — not just the campaign.
What are Google Ads and Meta Ads?
Google Ads is Google's paid advertising platform — running ads across Search, YouTube, Display network, Gmail, and Shopping. Google Ads is intent-driven: your ads show up because someone typed a query that matches your keywords. That makes it the strongest paid channel for capturing existing commercial demand.
Meta Ads is the advertising platform for Facebook, Instagram, WhatsApp, and Messenger. Meta targets users based on interests, demographics, behaviours, and lookalike audiences — which makes it the strongest paid channel for creating and capturing demand for products people don't yet know they need.
Most well-run paid programmes use both — Google to catch high-intent buyers, Meta to build awareness and pipeline, and retargeting to reconnect the two. Running only one leaves obvious money on the table; running both without a coordinated strategy just doubles your waste. Clarvity runs them as one integrated engine, with shared creative, shared audiences, and shared reporting.
How Clarvity runs a paid ads engagement.
Every engagement follows the same four-stage arc — audit, setup, optimise, scale — but the platform mix, budget allocation, and creative direction are custom to your business, buyer, and margins. Weekly reviews, monthly reports, no black-box "trust us" reporting.
Audit & strategy
Existing account audit, competitor research, target CPA modelling, and a written strategy before a single rupee is spent.
Setup & launch
Campaign structure, ad copy, creative, audiences, landing pages, and conversion tracking — all built before launch, not patched after.
Optimise weekly
Bid adjustments, negative keywords, creative A/B tests, and audience refinement every week — not once a month like most agencies.
Scale & report
Once ROAS is stable, we scale budget carefully — with monthly reports tying every metric back to leads, sales, or revenue.
Every retainer includes.
End-to-end paid ad management. Nothing gets bolted on later.
All included in the monthly retainer — no upsells, no surprise add-ons after signing.
- Initial account audit and competitor research
- Full campaign strategy and budget planning
- Keyword research and audience mapping
- Ad copy, headline, and creative direction
- Conversion tracking setup (GA4, Meta Pixel)
- Landing page recommendations and A/B tests
- Weekly bid, budget, and creative optimisation
- Ongoing A/B testing (copy, creative, audience)
- Retargeting campaigns across Meta and Google
- Monthly performance report tied to your P&L
- Bi-weekly optimisation and review calls
- Full account ownership — you keep everything
Paid ads, answered plainly.
What are Google Ads and Meta Ads?
Google Ads is Google's paid advertising platform that runs ads on Search, YouTube, Display network, Gmail, and Shopping — typically targeting users based on the queries they type or the content they consume. Meta Ads is the advertising platform for Facebook, Instagram, WhatsApp, and Messenger — typically targeting users based on interests, demographics, and behaviours. Google Ads captures existing demand (people searching for what you sell); Meta Ads creates and captures demand (people who don't know they need you yet).
How much do Google Ads and Meta Ads cost in India?
There are two costs to plan for. First, the ad spend itself — the money paid directly to Google or Meta — which typically starts at ₹30,000-₹50,000/month per platform for meaningful data. Second, the management fee paid to the agency running the campaigns — usually ₹20,000-₹1,50,000+/month depending on scope. A realistic combined starting point for a small business running both platforms is around ₹1,00,000/month all-in (spend + management). Clarvity scopes every engagement to your actual goals, not a preset package.
How much should I budget for ad spend?
Minimum viable ad spend is around ₹30,000-₹50,000/month per platform — anything below this generates too little data to optimise properly. For competitive B2C categories or high-CPC keywords (real estate, legal, healthcare, edtech), realistic minimum spends are ₹75,000-₹1,50,000/month per platform. The right number depends on your average deal size, target CPA (cost per acquisition), and how quickly you need results. Clarvity always models this out with you before contract, not after.
How long before I see results from paid ads?
Paid ads deliver clicks and impressions from day one, but meaningful ROAS optimisation takes time. Initial data usually arrives within 2 weeks. Campaign learning phase (Meta) or bid-strategy stabilisation (Google) takes 4-6 weeks. Sustainable ROAS improvements typically appear at 8-12 weeks as the algorithms and creatives converge on what works. Anyone promising instant ROAS in the first week is either lucky or lying.
Do I need Google Ads or Meta Ads — or both?
It depends on where your buyers are and how they discover you. If your product is something people actively search for (a service, a specific tool, a known category), Google Ads captures that intent directly. If your product is discovery-driven (D2C brands, lifestyle products, new categories), Meta Ads creates the demand. Most Clarvity clients run both — Google for high-intent capture, Meta for awareness and demand generation — with retargeting connecting the two.
What is ROAS and what is a good ROAS?
ROAS (Return on Ad Spend) is the revenue generated per rupee of ad spend, expressed as a multiple. A 4x ROAS means ₹4 in revenue for every ₹1 spent on ads. A "good" ROAS depends heavily on your margins — a business with 80% margins can profit at 2x ROAS, while a business with 20% margins needs 5x+ ROAS to stay profitable. Clarvity always models the break-even ROAS for your business before setting campaign targets.
Ready to stop burning ad budget on the wrong clicks?
Book a 30-minute paid ads audit. We'll review your current Google and Meta campaigns, flag the two or three biggest budget leaks, and tell you honestly whether Clarvity is the right fit — no pitch deck, no hard sell.
Book a paid ads audit
